Bogani
Bogani is a key brand in the NewCoffee group, primarily present in the on-trade segment of the national market, with plans to expand its presence in the off-trade segment. The brand restructuring project was focused on three main objectives: improving the visual and communicative depth of the brand, expanding its reach, and making it a more attractive option for home coffee. To achieve these goals, Bogani updated its visual style, added a new premium blend, and introduced new packaging for both ground coffee and capsules. The goal is to increase the brand's flexibility and integration into various points-of-sale environments, while maintaining the signature orange color and enhancing the brand's overall appeal to consumers.
