Novobanco
Experience the transformation of novobanco, where employees were instrumental in reshaping the brand. Using the innovative VOX APP, their unique voices were captured, symbolizing unity and a commitment to change. This collective effort created a dynamic visual identity with interlocking waves that embody the bank's essence and its connection to the people it serves. The name "novobanco" signifies pride in their recovery journey and fosters a sense of closeness with their audience. The core color green has been refined to maintain recognition, while custom typography from DSType Foundry adds character, seamlessly integrating with the wave motif. An original music score by Moullinex further enriches the brand's identity. Discover novobanco's versatile brand architecture, designed to reach diverse market segments and provide an omni-channel experience, offering a unique banking journey. Work by Brandpractice.
