INNOVUS

Sonae Arauco Innovus presents a unique sample catalogue proposal, inspired by the tree rings found on logs of wood. The rings reveal the age of the tree and the journey it has undergone. In this catalogue, we showcase our products using a series of multi-sized rings, each representing a different stage in the life of the tree. To bring the concept to life, we've added images of common people activities inside the rings, highlighting the role that our products play in daily life. Our goal is to showcase the timeless quality and versatility of our products, and to demonstrate the journey that they undertake from the forest to the final product.